Display set:
Brand Manual:
I should, at this point, point out that I didn’t get to professionally print or take photos of my products. This was due to a mishap with the printers I used. They did a terrible job. After talking to my teachers about the matter, we agreed that I could make some mockups instead.
I wanted a product that looked appealing to all. I wanted the product to suggest luxury, eco-friendliness, natural. My audience would therefore be dog owners who appreciate good quality, are concerned about the environment, and about the health of their dogs.
I decided to have 2 packages. One cardboard package and one glass package. This will give people the option to buy the glass one first, and then buy the paper refills when they’re done. I used my brochure as my starting point here, and just moved some of the elements around. That sounds easier than it actually was. I spent a lot of time tweaking things, rotating things, scaling things etc. It wasn’t a matter of copy and paste.
Here are the flat designs for the cardboard packaging:
And here’s roughly what they would look like:
Illustration of Infographic
Brochure
The image bellow is print-ready. The pages are in this order: fourth page, back-page, front-page, first, second, third page.
Here you can see my thought process, and thumbnails of possible logo designs.
These are the three designs I decided to develop further:
After asking for some feedback, I couldn’t decide, so I started developing two of my ideas further in Illustrator to get a better idea of what they would look like:
After hearing that the text of the second idea looked like animals droppings, I decided to stick to the first idea. Then I experimented with it further.
After getting some more feedback, I went with this design:
Apparently, it’s simple, timeless and memorable. I just hope it’s not too boring. I do like it though.
WAYS TO MARKET YOUR WEBSITE & HOW MUCH IT COSTS:
Search engine optimization – free but time consuming (unless you pay someone else to do it for a minimum of 5000 NOK a month…)
SEO is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for. Think about it: when you search for something in Google, do you typically go beyond the first couple pages of results? Probably not, and neither will your potential customers.
Some popular ways to improve organic search results are through editing existing content, removing barriers to indexing activities of search engines (something we’ve been doing at Ciplex for a while and see this type of marketing as one of the highest return on investments) increasing the number of backlinks or inbound links (links your website receives from other webpages — which indicates the popularity or importance of your website).SEO can be a time-consuming process initially, but it’s an important step towards getting more traffic and grabbing a top spot in search engines for your main keyword phrases. If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.
Blogging – free
Pay per click (PPC) – flexible fee
You pay a fixed price for every click your ad gets in the search engine
Retargeting
Retargeting ads work by placing a tracking cookie on each of your visitor’s computers. Then, when they leave your site, they start seeing ads to come back.
Facebook ads – flexible fee
Facebook ads can help you target people from a specific location, friends of your current fans, or even folks who “like” other pages, among other options such as age and interests. It’s a cost-effective way to bring in new traffic — you can set a daily budget, pay for clicks, or pay when people see your ad.
Youtube
Creating videos and posting them to YouTube can help your content get found on YouTube itself. From there, not only does Google index your content, but others can embed your video on their blogs and share it via social media.
Focus on a call to action that tells viewers exactly where to go (your website), how to do it (link), and why to do it (free content, contest, etc.) once they’ve finished watching.
focus on a call to action that tells viewers exactly where to go (your website), how to do it (link), and why to do it (free content, contest, etc.) once they’ve finished watching.
Email marketing – free
Word of mouth (forums/Facebook fan pages etc.) – free
Social Media – free
It’s a great tool for customer service inquiries and real-time communication when a crisis hits.
PR
By serving as a source in journalist’s articles, the outlet typically provides a linkback to your website — which is usually great traffic that converts well, all while building your reputation. Plus, when you’re mentioned on a big press outlet — a trusted source for many people — they ultimately trust you more.
Newspaper ad – 128 NOK per day
Stickers – 385 NOK per 100
Flyers – 503 NOK per 1000
Post Cards – 470 NOK per 500
Roll-up Poster – 550 NOK per
Posters – 350 NOK per 100
http://www.forbes.com/sites/ilyapozin/2012/04/11/10-proven-ways-to-market-your-website/#4a7d03f86913
BUDGET (1): 10 000 NOK
52 DAYS OF ADDS IN NEWSPAPER: 6 656 NOK
1100 FLYERS (100 PER TRAVEL AGENTS): 530 NOK
100 POSTERS: 350 NOK
1000 POST CARDS: 786 NOK
1000 STICKERS: 1 669 NOK
= 9 991 NOK
BUDGET (2): 20 000 NOK
4 WEEKS OF BACKLIT DISPLAYS AT AN AIRPORT: 20 000 NOK
Maximum exposure is worth the money. A backlit display at an airport, where hundreds of thousands of people come and go every day, is the best marketing you can do, in my opinion. The rest of the marketing would be free. I would use social media, blogging, and possibly PR.
VIRAL IDEA:
If I had the budget for the prizes, I would create a competition.
What you have to do: like and share our Facebook page, and tag as many friends as possible.
How many prizes: 3
Prize 1: a two-week paid vacation in Provence.
Prize 2: two plane tickets to Marseille.
Prize 3: A coupon to save on a hotel in Provence.
As a follow up, I would travel to Provence with winners of prize 1, and a camera crew. And make a short film of the trip to advertise the website further on Youtube etc.
…Of course I would have to make a lot of improvements to the website before I could expect so much traffic!
Wireframe:
Website Design:
Here’s my report:
gra1_assignment_05_gra105_part1_product_website_ashley-t-bjornsrud_131016-pdf
Title: “Friday”
The feedback I got for this assignment wasn’t very positive. So I’m going to have to modify this before delivering it with my portfolio.
I chose to promote Provence, which although isn’t my hometown, is my birthplace.
The first thing I have to say is that these pictures are not my own although I have manipulated most – if not all – of the photos, in one way or another.
Also, the text presented on the pages are copy and pasted from other sites, and may not correspond to the pictures. What I’m trying to say: Don’t see this design as a reliable source of information. The important thing about this assignment was Design strategy.
Here’s the explanation of my strategy:
The site I decided to use is a site that I desperately would like to improve: http://irishwrecksonline.net
I don’t think I need to explain why…
Here are my three designs (I am aware that they are very similar, but I will try to explain how I think they’re different from each other):
DESIGN 1:
All of the following designs are simple, but this is the simplest one. A captivating underwater photo fills the entire page. There is a menu bar in the top right corner. I intend for this menu button to be of a hover function. The “Conditions of Use” page is the same, only with text. I didn’t feel the need to spread the text over the whole page. The original design is very simple and so with my first design I decided not to deviate too far from this concept.
Emotions: Curiosity
DESIGN 2:
I hope you can see these pages ok… Another simple design – as far as you can see. But the idea is this: The background is actually a calm video clip. Not much happens, but you’ll see fishes swimming by occasionally, and the rays of the sun seeping through the water. You’ll also be able to hear the sea, as if you were there. In this sense, the page becomes interactive.
Emotions: Serenity, curiosity
DESIGN 3:
This design is slightly less simple. The picture next to the title: Conditions of Use, is intended to be an informative video. All information on one page makes this example of the site very simple.
Emotions: Curiosity, relaxed
Ashley's Reflected Journal 