Learning Activity – Market Your Website

 

WAYS TO MARKET YOUR WEBSITE & HOW MUCH IT COSTS:

Search engine optimization – free but time consuming (unless you pay someone else to do it for a minimum of 5000 NOK a month…)

SEO is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for. Think about it: when you search for something in Google, do you typically go beyond the first couple pages of results? Probably not, and neither will your potential customers.

Some popular ways to improve organic search results are through editing existing content, removing barriers to indexing activities of search engines (something we’ve been doing at Ciplex for a while and see this type of marketing as one of the highest return on investments) increasing the number of backlinks or inbound links (links your website receives from other webpages — which indicates the popularity or importance of your website).SEO can be a time-consuming process initially, but it’s an important step towards getting more traffic and grabbing a top spot in search engines for your main keyword phrases. If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.

Blogging – free

 Pay per click (PPC) – flexible fee

You pay a fixed price for every click your ad gets in the search engine

Retargeting

Retargeting ads work by placing a tracking cookie on each of your visitor’s computers. Then, when they leave your site, they start seeing ads to come back.

Facebook ads – flexible fee

Facebook ads can help you target people from a specific location, friends of your current fans, or even folks who “like” other pages, among other options such as age and interests. It’s a cost-effective way to bring in new traffic — you can set a daily budget, pay for clicks, or pay when people see your ad.

Youtube

Creating videos and posting them to YouTube can help your content get found on YouTube itself. From there, not only does Google index your content, but others can embed your video on their blogs and share it via social media.

Focus on a call to action that tells viewers exactly where to go (your website), how to do it (link), and why to do it (free content, contest, etc.) once they’ve finished watching.

focus on a call to action that tells viewers exactly where to go (your website), how to do it (link), and why to do it (free content, contest, etc.) once they’ve finished watching.

 Email marketing – free

 Word of mouth (forums/Facebook fan pages etc.) – free

 Social Media – free

It’s a great tool for customer service inquiries and real-time communication when a crisis hits.

 PR

By serving as a source in journalist’s articles, the outlet typically provides a linkback to your website — which is usually great traffic that converts well, all while building your reputation. Plus, when you’re mentioned on a big press outlet — a trusted source for many people — they ultimately trust you more.

 

Newspaper ad – 128 NOK per day

 Stickers – 385 NOK per 100

 Flyers – 503 NOK per 1000

 Post Cards – 470 NOK per 500

 Roll-up Poster – 550 NOK per

 Posters – 350 NOK per 100

 

http://www.forbes.com/sites/ilyapozin/2012/04/11/10-proven-ways-to-market-your-website/#4a7d03f86913

 

 

 

BUDGET (1):                                                               10 000                         NOK

 52 DAYS OF ADDS IN NEWSPAPER:                               6 656               NOK

1100 FLYERS (100 PER TRAVEL AGENTS):                     530                  NOK

100 POSTERS:                                                                          350                  NOK

1000 POST CARDS:                                                                786                  NOK

1000 STICKERS:                                                                      1 669               NOK

 =                                                                                              9 991               NOK

 

 BUDGET (2):                                                                        20 000             NOK

 4 WEEKS OF BACKLIT DISPLAYS AT AN AIRPORT:     20 000 NOK

 Maximum exposure is worth the money. A backlit display at an airport, where hundreds of thousands of people come and go every day, is the best marketing you can do, in my opinion. The rest of the marketing would be free. I would use social media, blogging, and possibly PR.

 

 

VIRAL IDEA:

 If I had the budget for the prizes, I would create a competition.

What you have to do: like and share our Facebook page, and tag as many friends as possible.

How many prizes: 3

Prize 1: a two-week paid vacation in Provence.

Prize 2: two plane tickets to Marseille.

Prize 3: A coupon to save on a hotel in Provence.

 

As a follow up, I would travel to Provence with winners of prize 1, and a camera crew. And make a short film of the trip to advertise the website further on Youtube etc.

 

 

 

…Of course I would have to make a lot of improvements to the website before I could expect so much traffic!